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When you call for tea, Cracker Barrel will soon have three options: soft, unsweet or Twisted.
At the end of this fiscal year, the South-style chain plans to bring alcohol to 600 stores, including Knoxville, following a test run in Florida and introduction in other Tennessee stores. Here, read about crackerbarrel employee.
Tuesday's Knoxville Beer Board agenda reveals that the four Cracker Barrel sites within town limits apply for beer licenses. These stores are on Central Avenue Pike, Park West Boulevard, Cracker Barrel Lane and South Mall Route.
A Cracker Barrel license on North Campbell Station Road has been recently accepted by the Farragut Beer Boar.
"We look forward to offering guests in Knoxville, Tenn. additional choice that enhances their enjoyment and a new way to celebrate special occasions soon,"
Why do you begin to sell alcohol?
At about 100 Cracker Barrel shops, including around 20 in Tennessee, beer and wine are currently available following tests in Florida.
"Well prior to the pandemic we began testing this program in response to strong feedback from our guests that these beverages were something they wanted," the statement read.
Restaurant guests indicated that beer and wine "reduce the veto vote" as mentioned in the statement the number of potential customers who want Cracker Barrel but settle on another restaurant selling alcohol.
What is the menu? What is the menu?
A cocktail menu online shows mimosas, beer and wine.
The varieties of mimosa include orange and strawberry, which you can order for two or four people in to-go kits.
The beer menu includes Budweiser, Bud Light, Miller Lite, PBR, Angry Orchard and Twisted Tea.
Gambino Sparkling Wine will also be available in the restaurant. The majority of Sutter Home wines are a Moscato, Chardonnay, Merlot and Cabernet Sauvignon.
How is this going to take place?
Headquartered in Lebanon, Tennessee, Cracker Barrel has more than 650 stores in 45 states. Sandra Cochran, Chairman and CEO of the Chain, announced potential improvements for investors via a fourth quarter income call.
"The performance of this initiative has been in line with our expectations," said Cochran, according to a Tennessean article. "While it is mostly targeted in enhancing the dinner day part, our mimosas have proven to be quite popular in the breakfast and lunch day parts."
In her comment, Cracker Barrel said that the timetable for alcohol purchases vary by venue.
"Our expectation is to roll out the program to roughly 600 locations by the end of the fiscal year and also expand the variety of our offerings as we continue to support the guest experience," the announcement reads.
The Cracker Barrel also has several sites, including shops in Alcoa, Kodak, Sevierville, Pigeon Forge, Lenoir City, and Rocky Top, within 15 kilometers of Knoxville.